Storytelling – a powerful way to connect II

Storytelling is a powerful way to reach your audience and connect with them emotionally. These days, people love to be entertained with images and with video. The first is an example of story telling with images the second with video. I wrote both pieces for Anita Nowacka,

Storytelling with images


Anita Nowacka Family Photography Seattle, WA

No two families are alike, but all families have one thing in common.


Anita Nowacka, Seattle’s leading family photographer, understands that parents and children create memories together. Working under the brilliant natural light of the Pacific Northwest, Anita utilizes outdoor settings to bring out the inherent beauty and spontaneity of her subjects.


Anita’s process is grounded in a thorough understanding of composition, yet she creates images which seem totally natural and unrehearsed.


Anita calls this ability ‘Directed photojournalism’. By guiding her subjects, she captures the unique and defining moments of their lives.


Anita says that once out in nature families begin to have the best time, and their love and connection is demonstrated in the sweetest and most joyful ways. But how does she bring her subjects out? Anita believes the trick is to make her clients feel relaxed and to establish trust and connection by using humor and honesty.  ‘We’re in it together, ‘Anita says, ‘and we have time to make it happen.’


Anita starts out with some direction, such as telling her clients to turn their head a certain way, but when her subjects begin to feel comfortable, the magic of the moment can be captured forever.

Anita Nowacka Photography Seattle

Anita intuited that a sense of curiosity must be fostered when working with children. Children are naturally curious about her and what she does. Anita is curious about the things they have in their hands or are paying attention to. Often they’ll show her what are holding and that is when things begin to unfold.

Anita Nowacka

But what makes Anita’s photographs so superior? A blending of subject matter, timing, color, composition, light, and the fact that her photos can evoke an emotional response and tell a story all contribute to the excellence of her work.

People ask, what is art? Art is something utterly undefinable, yet we all know it when we see it. At Anita Nowacka photography, art is where life and film merge.

Seattle Family Photographer

To See Anita’s Website

Storytelling -a powerful way to connect I

Storytelling can be effective using video alone or with added text.

I wrote the following piece for Anita Nowacka’s website to explain the importance of the featured photograph in her video.

Last summer, I stepped out of my comfort zone. I was working with a videographer to showcase my work as a Seattle family photographer. I felt a bit shy about starring in the video since I am always behind the camera.

One morning as I was getting ready for filming, I spontaneously grabbed a photo off a book shelf to take on location. The photo was taken by my father, a talented amateur photographer. The subject is me, then an eight year old Polish schoolgirl returning from school. I’m wearing a mysterious smile, but all I remember of that moment is that I was so proud of my new book bag.

As the filming begins, the camera focuses on the photograph while I introduce myself and begin to talk about my process.

Sometimes, we act on impulse without knowing why. Since then, I’ve had some time to think about what that photograph means to me. It’s clear now that it was a link to my parents and my heritage. Somehow, that was enough to give me the support I needed to get in front of the camera.

Photographs are important. They provide links to the past and aid us on our life journey.  As a child, I was indifferent, and even annoyed, when my father was taking photos of me. Today, I can see their significance. Photographs spark memory and help us understand who we were and who we have become. They provide insight into the gifts our parents gave us as we were growing up.

I felt I had come full circle when I showed the finished video to my father. We both became emotional when we saw that old photo.  Despite our distance, he understood how grateful I was for the impact he had had on my life, a life that has been so grand and fulfilling and one I give thanks for each day.

Social Media Marketing

Content and social media

The type of content you produce might vary according to the social media outlet. For example, articles work well on LinkedIn, while images work better on Facebook or Instagram.

Below are some examples of posts that I develop and post on a daily basis for Refine Medical Spa on Instagram.

Social Media Posts

Please see samples of my other work:

For Nely Piper

For Eleanor Laser

For Metaforms Architects


Blogging styles must be adapted to suit the client and the client’s audience. Here are several examples from the various blogs I write .

For Refine Medical Spa

Continue reading


“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe

Copywriting is geared to increase brand awareness and get customers to take an action. Here is a sample of my copy for clients.