How can I make my website appeal to my audience?
By building a branded website.
Judgments based on appearance made in person take less than three minutes and happen even faster online.
To that end, you must channel your vision and personal passion through powerful content and design. In order for you to succeed, you need to forge an emotional connection with your ideal customer or client. People love stories, and yet they want fast reads and easy to access information. Therefore, your website must be clean, easy to navigate, and not overly trendy. It must contain words and images that will not only authentically reflect your personality or company culture but also resonate with your potential clients.