Non-for-Profit Website

I created this website for a non for profit organization. This organization helps older adults transition to new jobs. Additionally, the organization also offers Alzheimer’s training for caretakers and professionals who interact with people who have dementia.

Furthermore, training and course materials can be downloaded on the course pages. Payment is made through Paypal.

Finally, the donation buttons are seamlessly integrated into the website.

This website is 90% completed.

Realtor

A genuine pleasure to work on, this site was created for a real estate broker who takes her own photographs. Because of the fine quality of the photographs, I was able to develop image rich pages complete with slideshows, which showcase these extremely attractive homes. Since this broker works in the gently rolling landscape of northern Illinois, I wanted to create a bucolic park-like backdrop focusing on natural colors and highlighting the stunning landscaping surrounding her listings.

This IDX site was fully optimized for user friendly searches and was mobile responsive.

 

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Medical Spa

I created this site for Refine Medical Spa. Besides extensive drop down menus describing all services and therapeutic modalities, I focused on creating image rich pages which showcase a diverse client base featuring videos, and before and after photographs.

After researching many medical spas and plastic surgery websites, I decided on a clean, elegant and warm presentation, suited to the urban and sophisticated nature of this medical spa. The tones are warm, complimenting skin colors, the product descriptions are clear and replete with examples. However, I stayed away from overloading the pages with text and imagery.

The site was fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing. Additionally, I had full creative license in choosing the images and writing the copy, including the blog posts.

Please click on the image to see the full site.

Integrative Medicine

I created this site for the Center for Integrative Medicine. I focused on showcasing soothing, healing imagery and used easy to understand explanations of the medical modalities featured in this practice.  I then created a slideshow of the office, doctors, and staff going about their daily routines and serving patients to demonstrate what an actual office visit might look like.

The site is fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing.

Recently, one of the owners decided to update the pages herself, nullifying the original design. 

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Please click the image to see the site

Business Strategist

This site was for a client who is in the rapidly developing field of knowledge management. I researched many knowledge managers and their websites to discover how they present their services before embarking on this project.  Sadly, I found their sites to be visually discordant and the text difficult to comprehend.

The challenge then was how to present the relevant information in an understandable and accessible manner. Beyond that, there was the issue of choosing images which were both attractive and pertinent to the subject.

The client requested IBM blue as the basis for the site. I made the background pages a pale grey to harmonize with the blue and then chose images, which would both convey information and humanize a poorly understood field. Additionally, the site is fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing.

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Author

I designed this website several years ago for myself. It was developed by a wonderful collaborator, who easily realized my directives using the WordPress Ultimatum theme. The cat logo was adapted from a poster by Theophile Steinlen for Le Chat Noir, a 19th century cabaret in the Parisian district of Montmartre.

I wanted a dramatic Mondrianesque grid which would open to various features and thought the cat would humanize, and break up, the geometric format a bit. Aside from its bohemian origins, it has a personal significance since I have four black rescue cats, and it looks like a wise and detached observer, much like any author would wish to be.

I chose intense, bold, primal colors: gold, red, black, and white and in the final phase added the blue square, which opens to feature new books.

Recently, I created a new, fresh, updated site that is fully responsive and SEO optimized. The design is simplified, the background color is white and the accents are gold. The texts are larger and the overall organization is improved. It is a far more functional and contemporary design, although I did keep the cat logo. 

Please click on the image to visit the website

Artist

This site was created for a Chicago artist. The home page features a slider that showcases the artist’s finest work. Blog posts feature the artist’s poetry. I choose the images to accompany the poems, which often feature surreal and medieval subjects.

The Portfolio page features thumbnails of the artist’s own work and open to full page images and descriptions. The palette was chosen to offset the colorful art.

The site was fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing. After the site was completed, I set up and populated the artist’s Etsy store.

Please click the photo to visit the website

Architectural Firm

This website was created for Meta-Forms Architects, a Chicago area full service architectural firm. Since the firm focuses on modern design I selected warm grey tones to offset the images found throughout the site.

Each of the categories featured in the thumbnails open to category pages with multiple project thumbnails. Each of those in turn open to individual project pages, which feature elevations, site plans, floor plans, and photographs.

The site was fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing.

Despite the image rich nature of the site and the complexity of the coding to bring it to full functionality, the completed site was delivered in less than 30 days.

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Storytelling – a powerful way to connect II

Storytelling is a powerful way to reach your audience and connect with them emotionally. These days, people love to be entertained with images and with video. The first is an example of story telling with images the second with video. I wrote both pieces for Anita Nowacka,

Storytelling with images

ANITA NOWACKA PHOTOGRAPHY-DIRECTED PHOTOJOURNALISM.

Anita Nowacka Family Photography Seattle, WA

No two families are alike, but all families have one thing in common.

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Anita Nowacka, Seattle’s leading family photographer, understands that parents and children create memories together. Working under the brilliant natural light of the Pacific Northwest, Anita utilizes outdoor settings to bring out the inherent beauty and spontaneity of her subjects.

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Anita’s process is grounded in a thorough understanding of composition, yet she creates images which seem totally natural and unrehearsed.

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Anita calls this ability ‘Directed photojournalism’. By guiding her subjects, she captures the unique and defining moments of their lives.

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Anita says that once out in nature families begin to have the best time, and their love and connection is demonstrated in the sweetest and most joyful ways. But how does she bring her subjects out? Anita believes the trick is to make her clients feel relaxed and to establish trust and connection by using humor and honesty.  ‘We’re in it together, ‘Anita says, ‘and we have time to make it happen.’

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Anita starts out with some direction, such as telling her clients to turn their head a certain way, but when her subjects begin to feel comfortable, the magic of the moment can be captured forever.

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Anita intuited that a sense of curiosity must be fostered when working with children. Children are naturally curious about her and what she does. Anita is curious about the things they have in their hands or are paying attention to. Often they’ll show her what are holding and that is when things begin to unfold.

Anita Nowacka

But what makes Anita’s photographs so superior? A blending of subject matter, timing, color, composition, light, and the fact that her photos can evoke an emotional response and tell a story all contribute to the excellence of her work.

People ask, what is art? Art is something utterly undefinable, yet we all know it when we see it. At Anita Nowacka photography, art is where life and film merge.

Seattle Family Photographer


To See Anita’s Website

Storytelling -a powerful way to connect I

Storytelling can be effective using video alone or with added text.

I wrote the following piece for Anita Nowacka’s website to explain the importance of the featured photograph in her video.

Last summer, I stepped out of my comfort zone. I was working with a videographer to showcase my work as a Seattle family photographer. I felt a bit shy about starring in the video since I am always behind the camera.

One morning as I was getting ready for filming, I spontaneously grabbed a photo off a book shelf to take on location. The photo was taken by my father, a talented amateur photographer. The subject is me, then an eight year old Polish schoolgirl returning from school. I’m wearing a mysterious smile, but all I remember of that moment is that I was so proud of my new book bag.

As the filming begins, the camera focuses on the photograph while I introduce myself and begin to talk about my process.

Sometimes, we act on impulse without knowing why. Since then, I’ve had some time to think about what that photograph means to me. It’s clear now that it was a link to my parents and my heritage. Somehow, that was enough to give me the support I needed to get in front of the camera.

Photographs are important. They provide links to the past and aid us on our life journey.  As a child, I was indifferent, and even annoyed, when my father was taking photos of me. Today, I can see their significance. Photographs spark memory and help us understand who we were and who we have become. They provide insight into the gifts our parents gave us as we were growing up.

I felt I had come full circle when I showed the finished video to my father. We both became emotional when we saw that old photo.  Despite our distance, he understood how grateful I was for the impact he had had on my life, a life that has been so grand and fulfilling and one I give thanks for each day.