Build n Brand Websites

We teach you the fundamentals of branding and building websites

Whether you decide to build your own website or hire a developer, you should be aware of principles of branding and branded design.

We think if we just build it, they will come. Nothing could be further from the truth. We need to know how appeal to the consumer, make them love our service or product and identify with our brand. Otherwise, we could lose valuable time and money.

We start by teaching you to identify your targeted markets. We then show you how to:

  • Build a profile of your ideal customer
  • Research the demographic background of your ideal customers or clients
  • Choose the brand colors, images, fonts, and brand voice that is specifically geared toward your target audiences
  • We teach you how to build pages that convert and what to put on each page of your website
  • We finally teach all the technical details of building websites in plain English – specifically for non-techies. You will never have to touch a line of code to get fantastic results
  • We teach best practices, from how to blog properly to getting your website to load fast 
  • We will be adding new features regularly that will teach you design, SEO, marketing and more!

Naprapath

I created this site for a naprapath, who also specialized in energy medicine. 

I dislike the look of factory medicine where large chunks of blue predominate and the whole effort is impersonal.

This particular doctor is very hands on in her practice and I wanted the site to reflect her personalized approach to healing. 

Please click on the image to see the site.

Medical

Website Design for Medical, Health, and Wellness Practices

This is our sister site Medicus Digital. We specialize in designing and developing websites for doctors, dentists, psychologists, therapists, massage therapists, acupuncturists, and alternative health practitioners.

We also provide marketing services for health, medical and wellness practices. 

We are very proud of our work on this site and are pleased with the way colors, content and images all contribute to telling our story.

We welcome you to browse the site. 

Non-Profit

I created this website for a non for profit organization. This organization helps older adults transition to new jobs. Additionally, the organization also offers Alzheimer’s training for caretakers and professionals who interact with people who have dementia.

Furthermore, training and course materials can be downloaded on the course pages. Payment is made through Paypal.

Finally, the donation buttons are seamlessly integrated into the website.

This website is 90% completed.

Realtor

A genuine pleasure to work on, this site was created for a real estate broker who takes her own photographs. Because of the fine quality of the photographs, I was able to develop image rich pages complete with slideshows, which showcase these extremely attractive homes. Since this broker works in the gently rolling landscape of northern Illinois, I wanted to create a bucolic park-like backdrop focusing on natural colors and highlighting the stunning landscaping surrounding her listings.

This IDX site was fully optimized for user friendly searches and is mobile responsive.

The site will be purely informational now, but the images in the upcoming slider can give an overview of what it looked like when it was IDX optimized. The pages will be unpublished but left on the site, should the Realtor choose to go with the IDX feature in the future.

Please feel free to take a further look by clicking on the photo below.

Medical Spa

I created this site for Refine Medical Spa. Besides extensive drop down menus describing all services and therapeutic modalities, I focused on creating image rich pages which showcase a diverse client base featuring videos, and before and after photographs.

After researching many medical spas and plastic surgery websites, I decided on a clean, elegant and warm presentation, suited to the urban and sophisticated nature of this medical spa. The tones are warm, complimenting skin colors, the product descriptions are clear and replete with examples. However, I stayed away from overloading the pages with text and imagery.

The site was fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing. Additionally, I had full creative license in choosing the images and writing the copy, including the blog posts.

Please click on the image to see the full site.

Integrative Medicine

I created this site for the Center for Integrative Medicine. I focused on showcasing soothing, healing imagery and used easy to understand explanations of the medical modalities featured in this practice.  I then created a slideshow of the office, doctors, and staff going about their daily routines and serving patients to demonstrate what an actual office visit might look like.

The site is fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing.

Recently, one of the owners decided to update the pages herself, nullifying the original design. 

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Please click the image to see the site

Business Strategist

This site is for a client who is in the rapidly developing field of knowledge management. I researched many knowledge managers and their websites to discover how they present their services before embarking on this project.  Sadly, I found their sites to be visually discordant and the text difficult to comprehend.

The challenge then was how to present the relevant information in an understandable and accessible manner. Beyond that, there was the issue of choosing images which were both attractive and pertinent to the subject.

The client requested IBM blue as the basis for the site. I made the background pages a pale grey to harmonize with the blue and then chose images, which would both convey information and humanize a poorly understood field. Additionally, the site is fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing.

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Please click on the image to visit the site

This site is currently undergoing reconstruction. We should be up and running shortly.

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Author

I designed this website several years ago for myself. It was developed by a wonderful collaborator, who easily realized my directives using the WordPress Ultimatum theme. The cat logo was adapted from a poster by Theophile Steinlen for Le Chat Noir, a 19th century cabaret in the Parisian district of Montmartre.

I wanted a dramatic Mondrianesque grid which would open to various features and thought the cat would humanize, and break up, the geometric format a bit. Aside from its bohemian origins, it has a personal significance since I have four black rescue cats, and it looks like a wise and detached observer, much like any author would wish to be.

I chose intense, bold, primal colors: gold, red, black, and white and in the final phase added the blue square, which opens to feature new books.

Recently, I created a new, fresh, updated site that is fully responsive and SEO optimized. The design is simplified, the background color is white and the accents are gold. The texts are larger and the overall organization is improved. It is a far more functional and contemporary design, although I did keep the cat logo. 

Please click on the image to visit the website

Artist

This site was created for a Chicago artist. The home page features a slider that showcases the artist’s finest work. Blog posts feature the artist’s poetry. I choose the images to accompany the poems, which often feature surreal and medieval subjects.

The Portfolio page features thumbnails of the artist’s own work and open to full page images and descriptions. The palette was chosen to offset the colorful art.

The site was fully SEO optimized and is responsive across all browsers for cell phone, tablet, laptop, and full screen viewing. After the site was completed, I set up and populated the artist’s Etsy store.

Please click the photo to visit the website