All of the following elements go into branding your business / product:
- Logo or logos
- Colors
- Fonts and typography
- Images
- Taglines
- Voice
The advertising industry has been around for a long time and has spend billions of dollars researching and testing consumer behavior. You can apply these principles and use them to your advantage when branding.
Colors, for example, carry certain negative and positive associations. Green indicates health and an organic product, IBM Blue indicates trustworthiness.
Fonts can be elegant, casual, feminine, hip ( hippie and hip-hop too!)
Visualize an edible wrapped in a brown paper bag wrapper with a green leaf vs a elegant red package with gold foil. Totally different markets and consumers -one says, love and romance, the other an outdoorsy lifestyle.
You get the idea.
COLORS AND WHAT THEY MEAN TO THE DESIGN OF YOUR WEBSITE