Branding your website can be difficult when you don't know what to emphasize or who your end user will be.
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HOW WEBSITES CHANGE OVER TIME ACCORDING TO NEED Two years ago, my client Andrew Swan Ph.D, asked me to put together a website for him with the sole instruction that it was to be IBM blue. I went to work immediately. However, when Dr. Swan began using his website this winter, the blue was the only element that remained. The images, content, and design features were changed to reflect his current status and career
I have a confession to make. When I was practicing real estate, my marketing plan consisted of passing out my cards, sending out postcards, doing floor time, cold calling, and praying for referrals. This was in the earliest days of the Internet, a medium which intimidated me but which changed the nature of real estate forever. Flash forward to my current profession, that of web designer, content creator, and social media marketer. I’m going
NAVIGATING THE INTERNET As a small business owner you are probably consumed by the demands of your business and have little time to think about your on line presence. If you are like 60% of small business owners, you do not have a website at all. If you are one of the 40% who do own a website, it is highly likely that your website has outdated features. This is short a non-technical guide to
IN BUSINESS, MARKETING IS HOW YOU PRESENT YOUR OFFERING TO THE WORLD Your website and social media presence should be two of the chief components of your overall marketing strategy. Both function to create the first impression you make when a potential customer is searching for a service or vetting you online. First impressions are formed in seconds, so you need to be competitive. In fact, you need to outdo your competition. Before you