Business Strategist

This site is for a client who is in the rapidly developing field of knowledge management. I researched many knowledge managers and their websites to discover how they present their services before embarking on this project.  Sadly, I found their sites to be visually discordant and the text difficult to comprehend. The challenge then was […]

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Author

I designed this website several years ago for myself. It was developed by a wonderful collaborator, who easily realized my directives using the WordPress Ultimatum theme. The cat logo was adapted from a poster by Theophile Steinlen for Le Chat Noir, a 19th century cabaret in the Parisian district of Montmartre. I wanted a dramatic […]

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Artist

This site was created for a Chicago artist. The home page features a slider that showcases the artist’s finest work. Blog posts feature the artist’s poetry. I choose the images to accompany the poems, which often feature surreal and medieval subjects. The Portfolio page features thumbnails of the artist’s own work and open to full […]

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Architectural Firm

This website was created for Meta-Forms Architects, a Chicago area full service architectural firm. Since the firm focuses on modern design I selected warm grey tones to offset the images found throughout the site. Each of the categories featured in the thumbnails open to category pages with multiple project thumbnails. Each of those in turn […]

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Storytelling – a powerful way to connect II

Storytelling is a powerful way to reach your audience and connect with them emotionally. These days, people love to be entertained with images and with video. The first is an example of story telling with images the second with video. I write both pieces for Anita Nowacka, Storytelling with images ANITA NOWACKA PHOTOGRAPHY-DIRECTED PHOTOJOURNALISM. No […]

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Storytelling -a powerful way to connect I

Storytelling can be effective using video alone or with added text. I wrote the following piece for Anita Nowacka’s website to explain the importance of the featured photograph in her video. Last summer, I stepped out of my comfort zone. I was working with a videographer to showcase my work as a Seattle family photographer. […]

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Social Media Marketing

Content and social media The type of content you produce might vary according to the social media outlet. For example, articles work well on LinkedIn, while images work better on Facebook or Instagram. Below are some examples of posts that I develop and post on a daily basis for Refine Medical Spa on Instagram. Social […]

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Blogging

Blogging styles must be adapted to suit the client and the client’s audience. Here are several examples from the various blogs I write . For Refine Medical Spa

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Copywriting

“Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe Copywriting is geared to increase brand […]

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